Project B: Graphic Translation

This project's objective was to take an object and graphically translate it into a simpler form. From there we would take our solution and incorporate it into a mark or logo for an imaginary company. The company I designed for is called "Mon Petit Chou Chou" which is a French term of endearment and play on words. It means "my little cabbage" but also "my little pastry", so I imagined that this logo would be for a French bakery.

Reference photos for study. I chose the one on the bottom left to translate.

Initial Cabbage Studies

Graphic Translation Sketching

Translation to Final Vector

Font specimen sheet

Font Palette sheet

Lock-Up sketching

Border and Color Explorations

4 Lockups with colored text

4 Lockups with black text only

Some mock-ups for packaging